Is your most underserved customer segment at the door, with no way through it?
We checked. Fifty-seven online consumer journeys in Ireland and the Netherlands — insurance quotes, hotel bookings, travel enquiries, retail checkouts — tested the way a customer using a keyboard or a screen reader would. Forty had a barrier that stopped them completely, and in your analytics every one of those looks like an ordinary drop-off.
Each one was a missed sale, and revenue lost this way never appears in the numbers you already watch.
The symptom was almost always the same: the control does not say what it is. Most often the right element was used and simply never labelled, found in eighteen of the forty. In sixteen more, a standard control had been replaced by a custom one that never acquired the name or the role the original would have had. In four of the remaining six, a change of state was never announced: an error, a sold-out size, a colour selection. The page changed and the assistive technology heard nothing.
Figures as of 27 August 2026.
The European Accessibility Act became applicable on 28 June 2025. The businesses we talk to are still mostly not sure whether it reaches them at all. That is a fair question, and one worth answering before anything else.
We can help you open the door.
Book your free assessmentTwo ways to start
If you are not sure the Act even applies to you
Five questions will tell you. No form, no email address, no call. It often does not apply, and we say so plainly. Two minutes, and you will know whether the rest of this site is relevant to you at all.
If you already know it does
Book a free 20-minute call: a read on whether your consumer journeys are likely in scope, roughly where they stand, and a proportionate next step. No obligation.
Most people meet the European Accessibility Act as a compliance problem. It is worth seeing the other half of it first.
Inaccessible design is invisible revenue loss, and the reason it stays invisible is worse than most people assume. These customers do not bounce off your home page. They arrive, choose you, start the journey, and are stopped part-way through by a control they cannot operate. In your funnel that is indistinguishable from someone who simply changed their mind.
So there is no number anywhere in your reporting that would show you this is happening. Most organisations come to us worried about fines. They leave understanding that a share of their customers has been unable to finish. They did not change their mind. The interface stopped them.
Where those forty barriers actually were, and why.
Almost none of the barriers were at the front door. Thirty-eight of the forty stopped the customer in the middle of the journey. One stopped them at the very start, and one at checkout.
The middle is the moment the customer says what they want. The dates. The size. The number of adults. The price range. The type of cover. A customer stopped there has already chosen you, arrived, and started. That moment is where almost every barrier in this study lives, and it is the moment most organisations never think to check.
The Irish journeys failed more often than the Dutch ones: 24 of 30 against 16 of 27. The gap holds in insurance and retail, and narrows in hospitality.
The eighteen cases where the right element was used and never labelled are the more uncomfortable ones, because nothing clever went wrong. Seventeen journeys passed cleanly. Some kept the native controls. Others wrote the accessibility back in deliberately. It is not hard. It is just often not done.
One of them had a barrier when we tested it and had fixed it by the time we looked again.
None of that shows up in a scan. Going through a journey by hand, with assistive technology, is the part most of this industry skips. It is the only way any of the above was found.
Figures as of 27 August 2026.
No fine has been issued in the seven markets we monitor. That is not a reason to relax. It’s the reason the window is open. Enforcement starts with notice, and what you’ll be asked for is evidence that you looked. Doing nothing is the only response that leaves you with nothing to show.
How we test, what we never do, and what went wrong in our own method.
Compliance that holds up
when someone actually uses it.
We test against the technical standard, we go through the journey the way a customer would, and we help you build the record that shows it is being managed. A product can pass a checklist and still stop someone from buying.
Clarity first
Before we audit anything, we help you understand where you stand and what your options are. Most organisations find the free assessment useful regardless of whether we work together.
Governance centred
Technical fixes without governance will regress. We build the systems that make compliance sustainable over time: accountability structures, monitoring, evidence trails.
Evidence based
Our findings come from going through the journey the way a customer using a keyboard or a screen reader would, not from an automated pass. Compliant and usable are not the same thing. An automated scan cannot tell you whether someone can finish.
Find the right starting point.
From a free conversation to a full compliance programme. Most organisations start in the middle. And if you are not yet sure the Act reaches you at all, start smaller still: five questions that will tell you. No form, no call, and it often does not apply.
- Free Initial Assessment
- A free 20-minute conversation for a read on whether your journeys are likely in scope and where to begin. If you already know you need an audit, we can talk through what that typically involves and what questions to answer first. No obligation, no assumptions.
- So you know where to begin.
- No charge
- Rapid Exposure Check
- A fast expert read of your single most critical journey for the barriers that matter most. A preliminary evaluation, not a full audit and never a compliance certificate. The lowest-commitment way to find out whether you have a real problem, and how big.
- So you know quickly where you stand.
- €350
- Critical Journey Assessment
- Up to three of your most commercially critical user journeys, tested against EN 301 549 (WCAG 2.1 Level AA): checkout, account creation, booking, payment. You receive a prioritised findings report, a remediation plan, and a documented compliance position. The right starting point for most organisations. It does not resolve compliance. It tells you what genuine compliance requires for your specific product.
- So you know what compliance actually requires for your product.
- from €1,500
- Full Product Audit
- We help you understand what your barriers are costing you in potential customers, and how to clear them. Your whole product tested against EN 301 549, and how the journey behaves for someone using assistive technology. Tested by a person, not a scan. Findings include which user journeys are breaking and where, and how to clear the path so all of your potential customers can complete the journey.
- So you can see what's standing between you and your customers, and what it's costing.
- from €3,800, scoped to your product
- Compliance Framework
- For organisations that need to show a regulator, a board, or an enterprise procurement team that accessibility is actively managed. At the end you have a dated, documented record of active management. That is the thing enforcement bodies actually look for. It is the difference between saying you take accessibility seriously and being able to show when, by whom, and against what standard.
- So you can demonstrate ongoing compliance.
- from €12,000
Not sure which fits? Ask us, or see all services and pricing.
Or, if you are not sure the Act reaches you at all: the five-question check. No form, no call.
EAA enforcement is active.
Stay ahead of it.
We publish weekly analysis of EAA enforcement developments across Ireland, the Netherlands, Sweden, Italy, and France, so your organisation understands the regulatory picture before it becomes a problem.
Does the European Accessibility Act apply to us?
B2B, microenterprise, or outside the EU? Five questions, no form and no call. It often does not apply, and we say so plainly, including what the microenterprise exemption actually says.
What actually happens if you have done nothing
No EAA fine has been issued in the seven markets we monitor. What has happened instead, market by market, and what changes the outcome when someone asks.
Accessibility statements — what a credible one contains
The EAA requires an accessibility statement. WCAG-EM 2.0 defines what a credible one contains: six things to check, and how to tell if yours would survive being read closely.
Sweden’s PTS is already investigating named retailers
Proactive inspections, 28 organisations under investigation, 124 public complaints, and the power to ban a product from the market. The sharpest regime of the three.
Start with a conversation.
We offer a free initial assessment to every organisation, with no obligation. If you would rather work it out yourself first, five questions will tell you whether the Act reaches you. No form, no call.